72andSunny for Google, Social Pilot Program

In an effort to address evolving Gen Z online search behaviors, we created a strategic influencer campaign to reshape their perception of Google Search's capabilities. Recognizing the power of micro-influencers, we partnered with three highly engaged creators in the fitness, food, and entertainment spaces. Through organic and paid social content, each creator showcased the functionalities of Google Lens, effectively communicating the breadth of innovation offered by Google, highlighting features like plant identification and on-the-go translation, all while reaching these creators' established audiences.

Role: Integrated Marketing, Campaign + Talent Management, Content Creation