72andSunny for Google, NFL ‘Search What You See’

Forget the runway, the NFL tunnel is the new fashion week. This campaign captures the best pre-game fits of key players, all easily identified using Google Lens. But the style doesn't stop there. We partnered with fashion, food, and lifestyle creators to showcase how Lens can elevate your entire NFL kickoff experience, from identifying player gear to finding the perfect game-day recipe.

Role: Social Strategy, Content + Influencer Partnerships