72andSunny For Google, Barbie Search

Leveraging the Barbie Movie buzz, we created a humorous ad showcasing Lens in the Google App. This commercial, featuring comedian Meg Stalter aka "Malibu Meg," playfully explored the world of Barbie using Lens' object identification and translation features. Partnering with influencers, we encouraged them to "Barbie-fy" their social content using Lens (IG, YouTube Shorts, TikTok). To further engagement, we led community interaction and social listening efforts across a Google Search Easter Egg that transported fans directly into Barbieland.

Roles: Influencer Marketing & Content Development, Social Strategy, Community Management